Whether it is a new idea, device or an original creation intellectual property plays a pivotal role in the sporting world. Intellectual property has elevated the total worth of the sports industry to over $388 billion, through utilising sports equipment, branding and trademarks – just to name a few!

Within our sports law division, Wollens aims to assist and provide expert advice in relation to intellectual property matters. We can oversee trademark watching services, and help to set up athlete branding whilst ensuring that you are compliant with intellectual property law and regulations. As an ever-growing area of significant importance within the sporting world, and an area which the majority of sports professionals have little experience of, we are able to step in and navigate the legal intricacies of intellectual property matters on your behalf, leaving you to focus on the on-pitch business.

Everyday examples of this are :

Patents: that inspire the technological development which endeavour to improve sporting equipment.

Copyright & Broadcasting: are integral to the revenue needed to televise or air coverage of the event. This enables broadcasters to engage and connect with their fans and in turn attract sponsors.  

Trademark/Designs: this centres on the unique identity of teams and events, whether that is the badge of your team or a global sporting event.

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