Sponsorships and endorsements are vital components of the sports industry, offering players and clubs opportunities to enhance their income, brand visibility, and public profile. We provide expert advice to ensure these agreements align with our clients’ goals, ethos, and core values.

Our services include guidance on Sponsorship Agreements, ensuring that contract terms benefit our clients while fostering strong partnerships. We also specialise in Image Rights, protecting and leveraging the commercial use of a player’s or club’s likeness.

For players and clubs seeking to monetise their brand further, we advise on Merchandising, Brand Ambassador Roles, Licensing Arrangements, and Boot/Equipment Deals. We also address Brand Protection Issues, safeguarding intellectual property and reputation against misuse.

To ensure the best outcomes, we take a holistic approach to each deal, considering factors such as:

  1. Type of Brand – Ensuring alignment with our client’s image and values.
  2. Location – Evaluating market reach and local relevance.
  3. Commitments – Balancing obligations with professional schedules.
  4. Duration and Value – Securing agreements that reflect the client’s worth and future prospects.

Our goal is to secure contracts that are not only financially rewarding but also enhance our clients’ long-term success and reputation.

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