Intellectual Property

Whether it is a new idea, device or an original creation it plays a pivotal role in the sporting world. Given that the sports industry was worth over $388 billion in 2020 much of that sum is due to Intellectual Property and in particular sports equipment, brands, experience and so much more.

Everyday examples of this are :

Patents: that inspire the technological development which endeavour to improve sporting equipment.

Copyright & Broadcasting: are integral to the revenue needed to televise or air coverage of the event. This enables broadcasters to engage and connect with their fans and in turn attract sponsors.  

Trademark/Designs: this centres on the unique identity of teams and events, whether that is the badge of your team or a global sporting event.